Thirty years of strong roots. A vision built for growth.

Edinburgh Park’s new identity honours both, grounding the brand in the Park’s established character while giving it the clarity, coherence, and creative confidence to define the next chapter of one of the UK’s most significant green business destinations.

The identity is designed to live beyond the screen. It extends into the estate itself: into signage, wayfinding, environmental graphics, and the full spatial experience of a place that is simultaneously a business address, a public realm, and a destination in its own right.

Edinburgh Park is not standing still. A new era of connectivity, local and international, is reshaping how the estate relates to the city around it. As Edinburgh’s urban edge moves closer, bringing with it a different energy and a different expectation, the Park is evolving to meet it. A new approach to navigation and wayfinding will further define this landmark setting, giving people the confidence to move through it, the clarity to understand it, and the sense that every part of the estate has been considered with the same care as the whole.