Our work speaks for itself.

Some projects demand more than wayfinding. Macmillan Hub, the flagship building at the heart of North Edinburgh's ambitious regeneration programme, is one of them.

Commissioned to create the overarching identity and public realm wayfinding strategy for this new multi-use community hub, the brief called for something that could hold its own against a landmark building, bold enough to be a destination marker, warm enough to say welcome.

The result is a playful, vibrant identity that does exactly that. A logo that stretches tall across illuminated entrance banners, a colour palette drawn from both North Edinburgh Arts and The City of Edinburgh Council brand guidelines, and a wayfinding system that guides visitors confidently across the site, from Macmillan Square to Muirhouse Crescent, without ever feeling like signage for signage’s sake.