Our work speaks for itself.

The Global Health Campus in Geneva brings together some of the world's most consequential organisations — including the Global Fund, Gavi, Unitaid, and the Stop TB Partnership — under one roof, united by a shared belief that human life is worth fighting for. Developing a brand and wayfinding strategy for a building of this weight meant asking a fundamental question: what does equality look like when it is designed?

The answer came not from graphic conventions, but from something far older. The traditional art of body painting — an act of human touch, of mark-making on skin — inspired the visual marque and signifier for the Campus. Its seven fluid strands mirror the building's seven floors, allowing the identity to breathe like the living, collective entity it represents.

Pictograms became the deliberate common language throughout, chosen because they speak to everyone without exception — staff, visitors, and delegates arriving from every corner of the world. In a building where the mission is universal human health, the environment had to communicate universally too. When a visual language needs no translation, it does not just guide people. It quietly reminds them why they are there.